Our added value

The customer, our daily priority

The variety of the offer, dynamic teams and high service quality combined to grant Florendi the gold trophy for the best Retail Brand supplier.

This reward is a symbol of our employees' expertise and professionalism in distributing Retail Brand products and regarding the service quality provided daily to our customers. 

Innovation at the heart of all our departments' concerns

Supply chain

We are constantly upgrading our management tools and information systems, to benefit from the latest innovative solutions for our flows (adjusted sales forecasts, optimized production planning, etc.). This approach enables us to grant you a service rate close to 100%.

Sourcing/purchasing departments

Drawing on its dynamic approach to recruite new suppliers and on the quality of its partnerships with existing service providers, Florendi has a high capacity for innovation both in terms of products and packaging.  The opportunity for you to benefit from a distinct and high-quality offer.


Our R&D department is constantly searching for solutions and innovations, and has set up an experimental network (tests conducted in planted greenhouses and laboratories) so it can meet your requirements on a yearly basis, offer unique products and alternatives for the future.


During product development, our marketing unit goes above and beyond the creation of packaging, by developing ingenious shop layout solutions. Thanks to this merchandising approach, we have ready-made and comprehensive offers for each activity sector, adapted packaging quantities and good shelf visibility.


To ensure optimal service rates year-round, we have a flexible industrial tool and versatile teams.


Our regulations department monitors all relevant matters and updates you thanks to the "Florendi Réglementation" newsletter. This quarterly newsletter summarizes all changes in regulations, as well as their consequences, so you can remain constantly informed.


In its constant search for optimization, our quality department implements all necessary procedures so the raw materials are controlled and/or analyzed as soon as they enter the Florendi production plant. This approach helps us to guarantee a constant  product improvement.


Legal notice


55 bd Jules Verger - BP10180 - 35803 Dinard Cedex
+33 2 99 16 10 20 dpo.florendi@roullier.com 

905620316 at RCS Saint-Malo, share capital of 43440, 55 bd Jules Verger - BP10180 - 35803 Dinard Cedex
Publication Director : Arnaud Régnier
Co-director of publication: Natacha Pétrimaux


2 rue Kellermann - BP80157 - 59053 Roubaix Cedex 1
+33 972 10 10 07

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